Toworth was founded in Shanghai, China at the end of 2009. Since its establishment, it has been on a mission to convey diverse brand identities and brand awareness. As a dedicated importer and distributor of maternal and baby products as well as high-end consumer brands in the Chinese market, Toworth only collaborates with brands that uphold core values. Through diversified distribution channels, in-depth media partnerships and efficient marketing strategies, it supports brand development. With keen insights into the product industry, Toworth boasts mature successful cases in enhancing retail penetration, consistently providing high-quality services to international partners and consumers while striving to elevate brand public recognition.

Development History

1. Beginning (2006-2009)

From 2006 to 2009, Toworth initially served as a regional distributor for Merries diapers, responsible for distribution in Shanghai, Zhejiang and Jiangsu. During the same period, the company also provided regional distribution services for several maternal and baby brands including Philips Avent, Pigeon and Sanyo. In this process, Toworth's distribution channels gradually expanded from traditional retail stores to online shops, department stores, magazines (direct mail), pharmacies and special channels such as hospitals.

2. Development (2009-2011)

At the end of 2009, Toworth was awarded the title of "Best Maternal and Baby Product Distributor" by the China Toy & Juvenile Products Association. In 2011, the company achieved a strategic transformation from a regional distributor to a national distributor; in May of the same year, it established the corporate philosophy of "To Be Worth" and officially renamed the company from "Topway" to "Toworth". Meanwhile, the company took the initiative to reduce some regional distribution businesses, optimize product structure and provide personalized services for customers.

3. Now

Currently, Toworth has become the exclusive distributor in China for multiple international brands, including:

• American Brands: Cabocreme, Naforye

• Canadian Brand: Organickidz

• German Brand: Yummy Dough

• South African Brand: Bumbo

• Australian Brand: Zoggs

• Swedish Brands: OATLY, Kaffe

Adhering to the core philosophy of "To Be Worth", Toworth has a young and ambitious team, committed to becoming the preferred partner for international brands entering China's maternal, baby and women's product market.

Brand Philosophy: "To Be Worth"

For Products

Devoted to endowing brand building and marketing with value, helping products establish differentiated advantages in the market.

For Customers

Committed to endowing consumers' purchasing decisions and user experience with value, providing high-quality products and services.

Specific Actions

• Provide strong human and financial support for the promotion activities of brand partners (suppliers/manufacturers).

• Offer full-chain services for customers, including product consultation, quotation estimation, technical support, after-sales service and credit services.

Core Goal

Introduce, cultivate and promote high-quality international maternal, baby and women's products and brands, bringing excellent consumption experience to Chinese consumers.

Distribution Channels

• Baby Stores & Shops

• Department Stores

• TV Shopping

• Gynecology and Obstetric Hospitals

• Maternity Care Centers

• Pharmacy & Drugstores

• Magazines & Direct Mail (DMs)

• Online Shopping & Internet

• More...

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Our Brands

Cabocreme (USA), Zoggs (Australia), Organickidz (Canada), Bumbo (South Africa), Yummy Dough (Germany), Naforye (USA), OATLY (Sweden)

Work With Us

Toworth is in a stage of rapid development and sincerely invites you to join us! We are looking for like-minded outstanding talents—those who are eager to realize their own value, brave in challenging and innovating, and willing to go all out for worthy goals. Our team members come from different fields, backgrounds and countries, being diverse and inclusive. Our global layout starts from the headquarters in Shanghai, China. If you are interested in joining Toworth, we look forward to working with you hand in hand!